Just kidding, there ISN'T one. There's no such thing.
If someone tells you they have one- they are lying to you and ready to steal your money. Their best marketing is of themselves to FOOL you- not the work they do FOR you.
COMMUNITY CONNECTIONS
These go beyond passing out business cards at networking events and slapping your name on a little league jersey. Developing the kind of revenue-generating Bizlationships(TM) that make you top of mind to return to and refer take T.I.M.E.
Tenacity
Investment
Motivation
Effort
Where do your ideal clients and collaborators hang out when they aren't using your product or service? Better yet- when they're looking for your products or services? You create transactions when you don't ask yourself these questions; you cultivate Bizlationships(TM) when you have these answers.
FROM TOP OF MIND TO TIP OF TONGUE
Creating minions to make millions takes consistency and being dialed into the characteristics of your ideal connections. When you become part of their lives beyond the experience with your business, now it's the start of a Bizlationship (TM), not just a transaction.
I teach people to do this- once you know how, it becomes second nature! But it's not a magic bullet, it's burning that wide net you used to cast into the ocean and trading it for a dropping a fishing line in a lake stocked with your favorite, fat, fresh fish.
This article I wrote for Arival may give you some ideas or inspiration, and I would love to know if it helps you- what did you learn about the clients and collaborators that you've been missing out on- until now?
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